this is a great example of product localisation:
"Nike designers and researchers looked at the feet of more than 200 people from more than 70 tribes nationwide and found that in general, American Indians have a much wider and taller foot than the average shoe accommodates. The average shoe width of men and women measured was three width sizes larger than the standard Nike shoe."
see full article here: http://ap.google.com/article/ALeqM5jQTiHIzaTuxVvac_X5z63QxgZcYg
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